My Father Tongue is a social campaign to revitalise the use of dialects in Singapore among youths. Dialects form an integral part of the nation’s fabric and they help connect us with the pioneer generation and their roots, our own roots and culture as well as people from around the world who speak the same dialect.
My Father Tongue aims to encourage youths from the age of 18 to 35 years old to pick up dialects by making the learning process more convenient. Their campaign hopes to bridge the disparity between the intention and action by instilling a sense of self-efficacy.
Iluma Design helped sponsor a significant portion of the web development costs, and also came up with the website design for them. Web maintenance was also provided throughout the campaign.