Singtech Singapore

Founded 25 years ago, Singtech provided car owners with the maximum car security there was to offer. Today, they have emerged as one of Singapore’s leading car security system manufacturer and distributor.


Apart from car security, Singtech offers a myriad of car products ranging from fuel-saving systems, central-locking systems to park-assist system, all with the ultimate intention to simplify car owners’ needs.


After building their business as a reputable car accessory supplier for more than two decades, Singtech feels the need to reach out to their customers via the online market. They engaged Iluma Design to assist them in building, as well as marketing, their online presence.


Their requirements for the website include:

  • E-commerce capabilities
  • Live chat function
  • A blog section for news updates and articles
  • Facebook page set up and content generation
  • Google Ads management
  • Product photography for online cart inventory


Iluma Design offered a fully integrated online solution package that allows Singtech to build its online branding effectively. The package includes website and social media management as well as the generation of articles for the blog to increase topic authority and generate traffic to the website.


The solution offered allows for creating a significant online presence across multiple platforms. For example, multiple Google ad campaigns target the different needs amongst car owners, while Facebook allows targeting for brand awareness and product authority. Our product photography service also allows Singtech to update and add their online inventory with ease, thus giving their customers one of the widest range of car parts and accessories selection online.


Iluma also provides article writing and web copywriting services to help Singtech build their credibility and have increased presence online.

Phase 1

Style Concepts

Singtech Singapore had solid branding, it was just a lack of quality content for their brand and products. We played up their simple yet strong red, green, white and dark grey palette with a much bigger emphasis on their product photography.


When it comes to selling products online, how do you convince people to buy? On e-commerce websites, people can’t touch or feel your product so words and photos are the only way to persuade people to purchase.

Phase 2

Website Design & Development

E-Commerce Capabilities

  • Allow customers to purchase products via the website
  • Different type of payment methods: PayPal, Stripe, PayNow, Bank Transfer (Offline)
  • Different type of shipping methods: Self Collection, In-house Delivery, SmartPac

Product Enquiry Form

  • Free and Easy to Use.
  • Allow customers to send in their enquiry via Contact Form 7
  • All the submissions will send to your email address
  • Avoid spam messages with the reCaptcha feature

Zendesk Chat

  • Provide customers with fast and effective support via website, mobile apps and through messaging services.
  • Allow customers to engage with you from anywhere and anytime.
  • Create opportunities for more sales by proactively reaching out to visitors on chat.

MailChimp Integration

  • A marketing automation platform and an email marketing service.
  • Forever Free plan for up to 2,000 contacts and 12,000 emails per month.
  • Allow customers to subscribe and receive the latest news from Singtech.

Phase 3

Bring it to live!

Singtech now offers more than 400 products on their website. With more than 5,000 visitors a month, Singtech’s online presence continues to grow.

Services That We Have Provided

Web Design & Development

Singtech's website is created by using WordPress and WooCommerce to allow customers to purchase car parts and accessories online.

Web Maintenance

Iluma Design provides copy and article writing services to help Singtech build their credibility and have increased presence online.

Product Photography

Iluma Design provides Singtech with high-quality, professionally photographed product images for their online store.

Digital Marketing Solution

Iluma Design helps Singtech to maintain their marketing campaigns, design the product catalogue, flyer and brochure.