Having high quality images of your products is crucial for any ecommerce store in Singapore today. With clear images of your products, your customers will be able to identify the exact product that they are searching. This helps your customers know more about the product even before needing to contact you. Some products are difficult to describe as your customers might not know the technical terminology or identification of the product. Images help them identify these product much quicker and easier.
Other uses of high quality product photography also include showcasing the design and styling differentiation that your business has. For example, the style of flower arrangements are usually difficult to describe. However, the customer will understand clearly once an image is shown to them. With clear images of your brand’s style and design, intended customers will be able to identify what is your brand’s trademark look!
Some of our clients asked if they can use the images that they have taken a few years ago or if they can use images that their principal provides. We understand that it is important for businesses in Singapore to save and cut costs as much as we can but having localised, current images is very important for online shoppers in Singapore. This is because with the large variety of shops online, Singaporeans now shop very quickly, spending very little time on pages trying to search for the exact item they are looking for.
In order for businesses to have a higher conversion rate, we normally recommend our clients to take large, sharp and current images of their products so that when their customers see the image, they know that it’s the exact product that they are looking for.