02 Feb Why Does Your Small Business Need a Website?
There may be several reasons why you think your small business doesn’t need a website. You run a lean operation, only spending money on necessities. You or your employees don’t have the time to update the website regularly. You believe a Facebook page is enough of an online presence for your business. You’re not sure a website can help to drive business.
Take all of these mindsets and throw them out of the window now.
Your website is not for you; it’s for your customers. It acts as an information portal for your customers to find out more about your company, including your products and services, opening hours, contact information, directions, etc. If customers are not able to find these information about your business, you are essentially invisible to them.
Setting up a website is now easier and more affordable, making it an essential marketing and outreach tool for your company. Here are 7 reasons why your small business needs a website.
Your website communicates with prospective and existing customers 24 hours a day, 7 days a week, 365 days a year. Even when you are not at work, your website is marketing your brand and products. Your customers can get to know you and your products through the website at their convenience. It may be even more effective than passing out your business card to thousands of people.
Reach Today’s Consumer
Internet penetration in Singapore was 81% in 2015. The emerging generation is constantly connected. Without a credible web presence, this expanding segment of your target market will not be aware of your business’ existence.
Expand Your Reach
Besides reaching out to local customers in Singapore, people from across the world have access to your products and services from the comfort of their own space. If you offer products and services for sale on your website, customers can buy at their own time and on their own terms. You can even improve customer retention by offering personalized accounts that include customer profiles, transaction histories and product recommendations.
By posting information that is useful to potential and current customers, your website can become a valuable resource. Information that can be beneficial include: how to care for products you sell, referrals to related services, interesting facts, and how-to’s.
A professionally designed website can add credibility to your business, no matter how young or small your business is. For businesses that operate without a store-front, a website can also convey a sense of stability. Potential customers feel reassured that they can contact you if they lose your information.
Easy to Update
Printed material can be expensive and troublesome to keep updated. With a website, any changes, such as your opening hours, product or service offerings, business address or phone number can be easily updated and communicated to the public.
A presence on the web allows you to stay on par competitively. Since many customers rely on search engines to find products or services, you need a website to have a chance to show up among their search results. If you do not have a website, your competitors will have the advantage of drawing new business from new customers who might have preferred your products and services if you had publicized them better. A usable and engaging website can help to level the playing field between small and large companies.
If you think you’re not tech-savvy or creative enough to set up a website for your small business, don’t fret. Iluma’s Web Design packages start from an affordable $1,500 for a professional, fully responsive website.