02 Feb Why Your Small Business Should Have a Blog
As a small business owner, you may be wondering if blogging is worth your time and effort, especially in today’s social media environment where people consume information in bite sizes. At Iluma, we believe that blogging remains an integral tool in your business’ marketing strategy. In fact, businesses that have prioritized blogging in their inbound marketing strategy are 13 times more likely to enjoy positive return on investment (ROI). Here are 4 compelling reasons why your small business should be blogging.
Drive Traffic to Your Website
Blogging helps to drive traffic to your website. Every time you publish a blog post, it is a new opportunity for someone to find your business’ website and learn who you are. Furthermore, the content helps with bringing in an audience tailored to your website. These people are more likely to purchase your products and services which they are interested in.
Your blog should be the foundation for all your social media platforms. Share links to your blog (with relevant visuals) on your social media sites. Inbound links in your blog articles also help to drive traffic to specific landing pages of your website.
Increase SEO and SERPs
Fresh content is still the key to beating out your competitors in the search engine results page. The best way to provide frequent content is with blog posts. With consistent blogging, search engines have new content to index, leading to improved search engine optimization (SEO). Using keywords, topics and categories you want your business to be associated with, your visibility on search engine results pages (SERPs) will increase.
Establish your Business as an Industry Leader
Writing a blog allows you to share your expertise, and position your business as a subject area expert. Build trust and credibility within the industry by providing valuable information in your posts. In fact, blogs are the 5th most trustworthy information source on the Internet. Customers can benefit from the knowledge shared through your blog posts, and will trust you to supply what they need. With helpful, informative content, customer conversion rates may ultimately increase.
Develop Better Customer Relationships
Blogs posts allow you to establish a closer connection with customers. Your customers get to understand more about your business or products when you share new products or services, comment on news topics, or share company initiatives. Your blog gives your business a voice and personality, allowing customers to connect with you.
Blogs also can create a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback among all parties. When you respond to comments and interact with customers, it creates a personal connection. Blogs are also searchable for a longer time than other social media, meaning that comments on your blog posts will likely be seen by other customers as well.
At Iluma, we strongly believe in the effectiveness of blog posts for inbound marketing. Let us manage your business’ blog, so you can focus on generating revenue for your business. We keep your blog constantly updated through crafting of new blog posts, and optimize them for search engines in order to attract readers and potential customers.